COLLABORATION
A CREATIVE DIALOGUE BETWEEN HERITAGE AND FUTURISM
Introducing Hussain AlMoosawi, Emirati photographer and Mona Algwaiz, Saudi Artificial Intelligence - digital artist, who bring their creative talent to Jaeger-LeCoultre’s Made of Makers programme. In their commissioned series, Hussain’s photographs capture traditional Middle Eastern design codes - from architecture and ornament to urban details - which Mona then projects into speculative, futuristic environments through her digital practice. The result is a set of composite images where past and future coexist within the same visual plane.
CREATION
REINVENTING THE 8ᵗʰ ART: FROM PHOTOGRAPHY TO IMMERSIVE PICTURING
Together, with ‘Bridge in Time’ Hussain and Mona give a new perspective to the 8ᵗʰ art by creating immersive compositions where past and future flow into one another. By confronting archival motifs with imagined cityscapes, their work stages a dialogue between continuity and transformation: how can cultural heritage be preserved while embracing innovation and new tools such as AI? This echoes the mission of the Maison: to protect an identity built over two centuries while continuously reinventing its forms, materials and techniques.
THE MOSQUE
A place of orientation and rhythm, anchoring time through spirituality and unity.
THE CORAL WALL
Rooted in the historic use of coral stone in the UAE coastal architecture, reimagined as a living form of architecture embodying memory, resilience and regeneration, bridging sea and land.
THE THRESHOLD
A moment of passage, marking intention and transition into reflection.
I began with Dubai - not as a skyline, but as a memory. I followed the light across arches, patterns, and lines echoing the culture of the Arab world. Each frame became a quiet contemplation of time.
THE BRIDGE
A symbol of connection and transmission between generations.
THE COURTYARD
A space of hospitality and gathering, central to Ramadan evenings and collective life.
I work with Artificial Intelligence, not to replace reality, but to extend it. Always preserving its essence. Guided by Hussain’s photographs, I imagined new forms and structures that reveal Dubai’s duality: nature intertwined with modernity, environments shaped by progress.
MAKERS
HUSSAIN ALMOOSAWI: CAPTURING URBAN ARCHITECTURE
An Emirati multidisciplinary creative, Hussain AlMoosawi brings over 20 years of experience across design, photography, and visual journalism. After obtaining a BA from Queensland College of Art in 2007, he began his design career working with The Letter D and the Museum of Brisbane. He later completed an MA in Communication Design at Swinburne University in Melbourne, where he also documented several of the city’s urban typologies.
Upon returning to the UAE in 2013, he served as an infographic artist and content creator for The National and other media platforms under Abu Dhabi Media. In parallel, he has pursued an ongoing quest to rediscover the UAE’s urban landscapes, systematically documenting its often-overlooked modern architecture.
MONA ALGWAIZ: REDIFINING LANDSCAPES
A Saudi engineer and digital artist, Mona Algwaiz explores the intersection of artificial intelligence, cultural heritage, and speculative design. Through her practice, she reimagines landscapes, architectural forms, and collective memory, transforming familiar environments into futuristic visual narratives.
Working primarily with AI-driven tools, she develops immersive digital compositions that merge tradition with forward-looking aesthetics, positioning heritage not as a static reference but as a living foundation for future imaginaries.
Recognized for a series of visionary projects - from speculative desert architectures to imagined cultural spaces - Mona Algwaiz continues to develop her practice at the crossroads of technology, design, and cultural storytelling, reshaping Saudi Arabia’s built and natural environments into new futures.
REVERSO
THE MAKERS SELECTION
PROGRAMME
MADE OF MAKERS: REIMAGINING CREATIVE EXPRESSION
Made of Makers encapsulates a series of collaborations with artists and with artisans from various disciplines outside watchmaking, building a community of creators with similar values and visions of creativity, and provoking new conversations. With intense respect for the person in the process – the creativity of the mind and the skill of the hand – the programme focuses on creative souls who share the Maison’s values and whose work explores new forms of expression.
What's next
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