CAMPAIGN
BRIDGE IN TIME
In every gesture of our expert watchmakers, there is a memory. In every creation born in the Vallée de Joux, a trace of the past. ‘Bridge in Time’ celebrates the harmony between what endures and what evolves. During this time of reflection, life slows as stories are shared, traditions are passed on, and new memories are made in moments of gratitude and renewal. At Jaeger-LeCoultre, each timepiece carries this dialogue: a mastery refined across two centuries by generations of artisans, where the legacy of the past meets the vision of the future.
WATCHES
REVERSO CREATIONS
Reverso, through its iconic dual faces, reveals the everlasting interplay between the Maison’s heritage and its spirit of innovation. The Reverso Tribute Geographic and the Reverso One Duetto Jewellery each interpret this bridge in their own way, uniting timeless craft with contemporary expression.
CRAFTED FOR EVERY HORIZON
With its first-ever combination of a Grande Date and World Time in a Reverso, the Maison reinterprets a complication refined over decades, turning century-old savoir-faire into contemporary innovation. The Reverso Tribute Geographic reinvents this signature function with static city names directly engraved on the caseback and a 24-hour rotating disc offering a better legibility.
REFINED BRILLIANCE
The Reverso One Duetto Jewellery in pink gold features a fully diamond-set case with 335 diamonds that blends Fine Watchmaking with High Jewellery. Echoing the Maison’s first feminine timepieces of the 1930s, its intricate gem-setting technique transforms historic codes into a modern expression of radiance. A sparkling creation right down to the smallest detail, standing as a true testament to artisanal mastery.
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