OVERVIEW
NEW IMMERSIVE EXPERIENCE IN NEW YORK
From May 1st to May 10th 2025, Jaeger-LeCoultre New York Flagship Boutique pays tribute to Art Deco design, timeless aesthetic and to the enduring legacy of the iconic Reverso, through an immersive watchmaking experience and an experimental culinary approach.
Celebrating its remarkable history and timeless design, The 1931 Polo Club explores the legacy of this exceptional timepiece through four chapters. From heritage to new models, discover the 1931 Polo Club Traveling Collection.
THEMATIC
THE 1931 POLO CLUB
Created in 1931, the Reverso is a design of rare longevity – a legend brin from the challenge to create a wristwatch that could withstand the rough and tumble of the polo field. Ingenious in conception and perfect in execution, the Reverso quickly transcended its original purpose and was adopted by tastemakers from all walks of life. The 1931 Polo Club exhibition tells the timeless story of the Reverso in four chapters.
EXPERIENCE
THE 1931 POLO CLUB BOUTIQUE EXHIBITION
Book now the 1931 Polo Club Traveling Collection. From heritage timepieces to new models, learn more on its remarkable history and timeless design.
THE REVERSO WATCHMAKING EXPERIENCE
The Reverso watchmaking experience explores the origins of the Reverso – from its Art Deco lines to its ingenious swivelling mechanism – then traces its evolution through the decades, as a canvas for artistic expression and a home to Haute Horlogerie complications.
AN EXPERIMENTAL CHOCOLATE APPROACH
Discover a gastronomic approach into the world of chocolate at the 1931 Cafe in the New York Flagship Boutique. Imagined by The Chocolate Craftsman Mathieu Davoine, it honours the origins of the iconic Reverso and the world of polo.
What's next
The story continues
