THE CONCEPT
AN IMMERSIVE JOURNEY INTO WATCHMAKING
Jaeger-LeCoultre opens a new flagship boutique at WF Central, Beijing’s most prestigious shopping and lifestyle destination. With its prime corner location and distinctive façade, the boutique is inviting visitors to embark in the fascinating world of watchmaking and the remarkable story of Jaeger-LeCoultre, taking a deep dive into the Maison’s heritage, its craftsmanship expertise and its spirit of innovation and creativity.
THE BOUTIQUE
EXPERIENCES
ATELIER D’ANTOINE: MASTER THE ART OF WATCHMAKING
Deep in the heart of the Boutique and discover the home of the Atelier d’Antoine – a unique opportunity to explore the world of Swiss fine watchmaking in a new way. Here, themed Discovery Workshops and Masterclasses are hosted by a watchmaking expert and offered to a maximum of eight participants at a time; the workshops blend theoretical education and direct hands-on experience of watchmaking in a dynamic and interactive format.
- DISCOVERY WORKSHOPS: BLENDING ACADEMIC EDUCATION AND HANDS-ON EXPERIENCE
- MASTERCLASSES: LEARNING TRADITIONAL WATCHMAKING SKILLS
SERVICES
DISCOVER OUR AVAILABLE SERVICES
VISIT US
PLAN YOUR VISIT
Be among the first to experience our Flagship Boutique in Beijing for an immersive journey at the heart of watchmaking.
Jaeger-LeCoultre Flagship Boutique
WF CENTRAL, Building 1,
269 Wang Fu Jing Avenue
Dongcheng District
100005 Beijing - China
Open from Monday through Sunday from 10:00am to 10:00pm.
What's next
The story continues
