POLARIS

ALWAYS UP WITH THE TIMES

THE CAMPAIGN

POLARIS: ALWAYS UP WITH THE TIMES

Jaeger-LeCoultre celebrates the timeless evolution of the Polaris Collection from its creation in 1968 to today, in the “Up with the times” campaign starring Global Ambassador Nicholas Hoult. From the red sand of a tennis court to the adrenaline-charged atmosphere of a race track and the infinite blue of the ocean, the campaign pays tribute to the versatility and enduring appeal of Polaris: inspired by the Maison’s legacy, absolutely modern, always in style.

THE RED SAND OF THE TENNIS COURT

STARRING GLOBAL AMBASSADOR NICHOLAS HOULT

THE ADRENALINE-CHARGED ATMOSPHERE OF A RACE TRACK

STARRING GLOBAL AMBASSADOR NICHOLAS HOULT

THE INFINITE BLUE OF THE OCEAN

STARRING GLOBAL AMBASSADOR NICHOLAS HOULT

Always Up With the Times captures the true essence of Polaris. While making this campaign I was transported to a universe where style and design meet the sporting edge of Polaris. The collection represents to me Jaeger-LeCoultre’s capacity to reinvent its icons with constant relevance through time.

— Nicholas Hoult
THE WATCHES

POLARIS COLLECTION

Meticulously crafted, and combining robust capabilities with a distinctive aesthetic, each Polaris timepiece is the ideal companion for everyday adventures. It is a testament to Jaeger-LeCoultre’s philosophy of creating enduring elegance that transcends trends, where simplicity is united with innovation and design becomes a statement of lasting craftsmanship and unmistakable style. 

CALIBRE

IN-HOUSE PERPETUAL CALENDAR

Entirely designed, produced and assembled within the Manufacture, the Calibre 868 incorporates the latest Manufacture innovations, it represents a true testimony of the expertise of La Grande Maison’s watchmakers.

TO BE AJUSTED IN 2100

A miniature mechanical computer, the perpetual calendar always shows the correct date, automatically adjusting for the different duration of months and even for leap years. It needs no manual correction until 2100.

Jaeger-LeCoultre Polaris Calibre

A SIGNATURE COMPLICATION REINVENTS TRAVEL TIME

The Calibre 939 of the Polaris Geographic combines mechanical elegance with high performance entirely designed, produced, finished and assembled within the Manufacture. 

Jaeger-LeCoultre Polaris Savoir-Faire
DESIGN

A MODERN CLASSIC

Meticulously crafted, and combining robust capabilities with a distinctive aesthetic, the Polaris collection is the ideal companion for everyday adventures. It is a testament to Jaeger-LeCoultre’s philosophy of creating enduring elegance that transcends trends, where simplicity is united with innovation and design becomes a statement of lasting craftsmanship.

A PERPETUAL DISPLAY

The Calibre 868 of the Polaris Perpetual Calendar automatically takes into account the months with 28, 30 or 31 days, as well as the leap years. The date, month and day indicators are at 9, 12 and 3 o’clock respectively, and the moon phases are at 6 o’clock – a retrograde display for the Southern Hemisphere framing a classical display for its Northern counterpart.

Jaeger-LeCoultre Polaris Savoir-Faire - Green Dial

DISTINCTIVE LAQUERED DIAL

The gradient ocean-grey dial of the Polaris Date elevates the confident modernity of its design to a new level featuring the Polaris signatures of three different surface textures, and double-gradient colour finished with 35 layers of lacquer to create visual richness and depth. Subtle orange highlights add a note of sporty dynamism. 

Jaeger-LeCoultre Polaris Date Stainless Steel Ocean Grey Dial Q9068050 - Close-Up
HERITAGE

A SPORTING HERITAGE BORN IN 1960S

In 1968, a new era was born with the launch of the Memovox Polaris, a watch housed in an unconventional large case, whose alarm function elevated the piece as an iconic diving watch. This distinctive fine watch was a bold statement of intent from Jaeger-LeCoultre’s watchmakers and the same sense of dauntless ambition and thirst for adventure continues across the Polaris collection today.

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