EXHIBITION
PRESENTING THE REVERSO STORIES EXHIBITION
Celebrating more than 90 years of Reverso, Jaeger-LeCoultre presents a multi-sensory exhibition retracing the history of this remarkable timepiece. An immersive retrospective exhibition travelling around the world. The Reverso Stories Exhibition explores the creative and cultural universe of this exceptional design through four themes, leading visitors on a journey through more than 90 years of timeless modernity.
THE EXHIBITION
AROUND THE WORLD
THE TRAVELLING EXHIBITION
ART INSTALLATION
‘ORIGIN’ BY YIYUN KANG
At the heart of the exhibition, visitors will encounter Origin, a 3D-video installation by the Korean artist Yiyun Kang. Exclusively created for Jaeger-LeCoultre, Origin is a tribute to the ubiquity of the Golden ratio in the world around us and present in the iconic Reverso design. Through its narrative, her installation builds a parallel between the symmetry in nature and the geometry of Art Deco design as it explores the in-between – between the finite and infinite, reality and unreality, surface and depth, absence and presence.
The art piece
1931 CAFÉ
THE 1931 CAFÉ BY NINA MÉTAYER
A unique chance for a full immersion into the style and ambiance of the period when the Reverso was born. At the end of the Exhibition, visitors will experience the 1931 Café, a quintessential expression of Art Deco style paying homage to Reverso, the icon of Art Deco design. Completing the design of the 1931 Café, a special menu of cakes and pastries has been created by French Chef Nina Métayer, inviting guests to experience the world through different flavours, as well as to enjoy pastries that have been elevated to a finely handcrafted art form.
AN HOMAGE TO ART DECO
WATCHMAKING EXPERIENCE
THE REVERSO STORIES DISCOVERY WORKSHOP
To complete the exhibition, an Atelier d’Antoine activation has been specially presented outside Jaeger-LeCoultre’s Manufacture, giving visitors the opportunity to enjoy a unique adventure with the Reverso. Explore the origins of the Reverso case with The Reverso Stories Discovery Workshop – a rare opportunity to gain deep insight into the Reverso archives and a variety of models. Guided by an expert, participate in a hands-on watchmaking course, revealing the secrets of the Jaeger-LeCoultre icon.
